Kate Carnegie, the owner of Maat World, is a creative and passionate individual who embarked on a transformative journey that led to the establishment of her own brand. After an impressive eight-year stint in New York City working as a Freelance Fashion Director, Creative Director, and Artist, collaborating with renowned global brands like Nike, Adidas, Armani, as well as prestigious publications such as Document Journal, V Magazine, SSENSE, Vogue, and CR Fashion Book, Kate made a significant life decision in the wake of the Covid-19 pandemic.
The unexpected turn of events prompted Kate to reevaluate her life and make a pivotal move. In March 2020, she returned to her hometown of Melbourne, Australia, just three days after the realisation struck her. This change of scenery proved to be the catalyst she needed for personal growth and transformation. With the newfound stillness and perspective offered by her return, Kate began to see her life from a more objective standpoint.
We sat down with Kate to understand what inspires her in life and how she has crafted MAAT WORLD with its core philosophy of inspiring new ways of being, which seeks to infuse consciousness into everyday life. Kate's vision for the brand is to empower individuals to strive for their best selves by encouraging positive changes that may otherwise be challenging to make.
Tell us about yourself in three words...
Creative | Sensitive | Passionate
Name three females that inspire you.
Ruth Bader Ginsberg, Oprah Windfrey and Coco Chanel.
What inspires you to work within a women-led space?
I am inspired by the dynamic that comes from working in a woman-led team. There is something about the feminine energy, the collaboration and the sense of teamwork that feels like home to me. I love being able to share what I have learnt and offer advice and support to younger women who have perhaps just started out in their career path.
How do you envision the future of women-led businesses for the next generation to come?
There is a positive shift toward empowering women and providing women with equal opportunities.
I believe this momentum will continue to grow, nurturing future generations of women to have the confidence to pursue positions of power and founding more women-led businesses.
As a result, I think we can expect to see more purpose-driven enterprises; addressing issues of sustainability, ethical practices and social impact.
What sparks passion in life for you?
The simple and pure act of creation (in all of it’s forms) ignites the greatest sense of passion in me . I devote a lot of my personal time to create Art- I paint, sculpt, collage, sew and take photographs. I love the process of discovery you get when you create. One idea evolves into another, and then into another, often freeing you from to yourself (if only momentarily) to focus on the present moment.
The act of creating any art form is a mystical and alchemical experience . You are literally taking these rather abstract concepts (thoughts, feelings, imagination, intuition etc) and channeling dynamic energy into a tangible form … all for the purpose for other's to experience.
The notion of making something that never existed in the World is an awe inspiring thought. As an artist / creator you have the potential to inspire, move, heal, connect with other people through your art form. This idea sparks passion in life for me !